Too many business men are paying too much attention to the things they make, and not enough attention to the people who make them, the people who sell them, and the people who use them. It’s not things that make life — it’s people. It’s not things that make business, it’s people — people with red blood in their veins, men and women with hearts and feelings and aims and ambitions — men and women susceptible to en couragement and sympathy and training and discipline. This world in which we live is a great market place, and all the people in it are traders — buyers and sellers in the market-place. The strife of competition is among the sellers; and the captains of industry are always master traders and master salesmen. W. H. COTTINGHAM