What can you learn from a shovel?

To dig!

Find out the facts about what you’re selling. Get so that you believe in it, and know why you believe in it. Be completely saturated with your subject, and then tell your story in your own way. Don’t try to do it as some one else would do it. You can’t be a success if you copy another man. You must be yourself. You must be original. Find your own way of doing things. Be guided all you want to by the experience of others, but be individual in your methods.