The lot your store stands on is probably worth $200,000. Think of it ā a little piece of the earth 50 x 100 feet, or perhaps less, worth $200,000! Now, when you went to purchase that lot did you tell the owner that that piece of ground cost him only $10,000, and, because it was part of a farm worth probably $50,000 per acre when he bought it, that you expected him to sell it to you for about $20,000? Did you expect him to lose sight of the fact that what he had purchased as a farm was now the center of a thriving city and of great value? Or, instead, did you ask yourself, “What’s it worth to me?” ā and “What will I make if I invest my money in it?” And if, after considering the mat ter, you saw that it would be to your advantage and profit to invest your money in that lot, you would do so willingly and think you had bought a cheap piece of property, and not worry over what the original cost was or what the other fellow made.