1. Know Your Business
2. Be Clean
3. Be Cheerful
4. Be a Good Loser
5. Be Courteous
6. Be On Good Terms With the Inside Men
7. Be a Good Listener
8. Respect a Man’s Time
9. Work
10. Think
Give your proposition and your customer’s proposition that constructive thought that makes your opinion valuable to your house and to your customer. Thought is the keynote of every man’s success. — T. E. Wiederseim, Jr.