Are you making the right strategic decisions about your proposals?
Are you sure?
Now you can use the techniques that
increased our Fortune 500 clients’ win rates by over 35% on average.
Dear Sales Executive,
As you know, industry trends are against you. On TV and in magazines, the experts agree. The next five years will bring:
ØDecreased customer loyalty.
The Challenges You Face
You need to increase revenue and improve your margins. Better revenue and profitability means safety now and growth in the future.
And, of course, higher profits mean higher salaries for your people.
You need to maximize market share. Increasing market share is the only way to grow in a stagnant economy. The larger your market share, the more
your reputation will help you win more business. When you maximize your market share, you improve your bargaining power.
You need to give your sales team the skills they need to succeed. When sales and sales support teams are more effective, the entire company
benefits through their victories. Giving your sales force the skills they need to succeed also reduces employee turnover and increases morale.
The Benefits You Receive from Doing Better
Improve profits by differentiating yourself in the marketplace. By differentiating your offerings from your competitors, research shows you will be 15% more profitable on average — with twice the profit margins, according to Accenture. This is only logical. If you can persuade your clients of your uniqueness, you can charge a premium.
Increase win and capture rate. When your proposals both differentiate you on value and win more often, your firm shifts into the green quadrant —
you achieve the highest possible net profitability. One of our Fortune 500 clients was so successful at increasing their win and capture rates that they
forced two of their competitors out of the market.
Improve your sales team’s efficiency and morale. It’s important to remember the human dimension underlying sales. If you can generate
buy-in and ensure that new skills stick, you can completely change your sales culture to achieve more wins in less time. Our seminars generate
buy-in rates well over 95% and feedback shows that the overwhelming majority of attendees retain all core concepts
after six months.
If I could show you how to
increase your revenue and win rates by 35%
while cutting the time it takes to write your proposals
by at least 35% …
would you be interested?
Schedule a call now.
How We Will Help You Win More
Our training teaches you to differentiate. The techniques your sales team will learn have directly won more than $30 billion in proposal.
(That’s more than the GDPs of Iceland and Jamaica… combined!) And none of them won by being the low-cost bidder. Instead, we show your sales team how to differentiate your offerings on the value you provide. At the end of the training, the vast majority of clients have more than 30 differentiators to use in your proposals.
Our training reveals how to win more. Our Fortune 500 clients increased their proposal win rates by an average of over 35%. These techniques
have improved win rates for IT firms, law firms, consulting firms, engineering firms and hundreds of other successful clients. The issue is persuasion.
At the end of your training session, your team will understand and be able to apply the art and science of persuasion in their proposals.
For example, research proves that writing that follows our techniques is 112% more persuasive.
Our training shows your team how to do it all faster and easier. Whether it’s an RFP, RFQ or ITB, our proprietary strategies help you write a
successful proposal faster and easier. Your sales team will bring live deals to the training sessions and, by the end, they will have fully formed executive
summaries ready to go. And they will have learned how to apply the concepts again and again. They will be able to do a complete, personalized,
client-centric executive summary in less than 30 minutes.
Are your proposals copied and pasted from previous proposals?
Our research shows that generic proposals come across as
254% less persuasive on average — even if you have the most features.
Why You Should Schedule a Call with Us Right Now
Nobody else can do this. In addition to the core proposal-writing strategies, your sales team will learn fun, proprietary techniques that
result in super-charged proposal kickoff meetings. These techniques have been proven to increase the responsiveness of your proposals by 30% —
and our proprietary innovations increase it even more. And these innovations are available nowhere else. For example, if you currently win
25% of your proposals with an average deal size of $200,000, that’s an average of an extra $15,000 of winnings per proposal.
Free, fair, confidential proposal review. We are happy to review your current proposals for free and give you an objective analysis. If it’s good, we’ll
happily give you a few tips and suggest a couple relevant chapters from the #1 best selling proposal book of all time. Most of the time, though, by the time
you’re looking for proposal help, you know there’s a problem.
Data to support making a change. If you’d like, we can also confidentially test your proposal language in the real world. You receive
empirical data on the persuasiveness and quality of your specific proposals. This gives you the data you need to build internal support for changing current
So let’s get started. Tell us about yourself and, if we can help, we’ll get you on your way to higher win rates.
P.S. Use the proposal checker to take your proposals’ temperature. If your team’s proposals are already doing great, that’s wonderful. But if you’re frustrated and exhausted by their performance, we have some solutions for you that will get their win rate up. Think about it this way: for every 100 winning proposals, your team could be winning an average of 35 more. If that sounds good, let’s schedule a call.