If there is one thing that is important in business it is the satisfaction that we give customers. It is the backbone of business. You have here what I might term a perpetual motion machine. Or ders produce customers; service produces satisfied customers; sat isfied customers produce orders, and then we go on and say these orders produce other customers; service produces other satisfied customers, and thus on around this cycle of progress. The service which we want to give customers is intelligent ser vice; cheerfully rendered. It is the spirit back of the service that will make it acceptable to our customers, as well as profitable to our company. — C. L. HAYES