People buy from individuals

If you wish to succeed in selling goods, have faith in your product, have a proper knowledge of your product, and attack your problems with lots of enthusiasm. Be individual. Do not ape other people. Work out your own salvation in your own way, for it is the man with the greatest amount of individuality who makes the greatest success. There is no set rule for good advertising or good salesmanship. These things cannot be measured. — M. M. Gillam