Don’t fail to take care of your customer, first of all, for by so doing you will in reality be taking care of yourself. Don’t try to fool your customer, for sooner or later he will get on to it. Don’t take advantage of the man who is not thoroughly posted and who does not know, for some day he will be sure to find you out. Don’t get twice the price from a man who you think does not know, but treat him square, and you will have the assurance of his increased con. fidence in you when he does find out, as he event ually will, and then he will have all the more respect for you.
— H. C. Brown