About Chris

Bulletproof Proposal Formula seminar
Discussing the Bulletproof Proposal Formula — a proprietary template I show you in your Proposal Academy 1 workshop that explains exactly how to craft your message for 254% more persuasive proposals

Chris is a proposal consultant who is a former commercial litigator at one of the world’s most prestigious law firms, a graduate of Stanford Law School, and the editor of Dr. Tom Sant’s best-selling proposal books.

As a commercial litigator, he worked on cases worth over $10 billion and never lost a trial. He won his first million dollar judgment at 32, and won a path-breaking First Amendment ruling protecting freedom of speech online. After 9/11, he volunteered as a federal prosecutor. In addition, he was honored by the California State Bar for his pro bono work and was named “Consumer Lawyer of the Year.”

As a proposal consultant, he draws on his unique skills in legal and economic analysis to make your proposals as persuasive as the law allows. Chris has successfully helped organizations with a combined market cap of over $340 billion — companies like Honeywell, DataPath, ISS, Wells Fargo, CheckPoint Software, GE, The Ken Blanchard Companies and numerous others.

He has trained and taught thousands of students in workshops and lectures. Those students have applied his techniques to bring in billions of dollars in sales.

As just one example, he began working with Honeywell’s petrochemical UOP division in 2013 and has now trained over 95% of their proposal writers around the world. The results? Compared to 2012, UOP’s sales increased 41% and revenue increased 39% — from $2.3 billion to $3.2 billion per year currently. All in the face of one of the worst economic environments for petrochemicals in the last 50 years. Check out page 19 of the 2014 annual report for yourself.

What would you do with an extra $900 million every year?

Chris is the only person in the history of the Association of Proposal Management Professionals invited to deliver three separate talks as a first-time speaker. He has since presented and trained worldwide on topics such as “Lies Legal Told You,” “The $5 Focus Group,” “Creating the Killer Kickoff Meeting,” “Instant Oodles: How to Increase Your Win Rate 12% Right Now,” “Irrefutable Evidence in IT, Engineering, and Telecom Proposals,” “Persuasive Power from the Kings of the Courtroom,” and “Lawyer-Proof Value Props.”

He has been named a “Platinum Expert” for his writings on sales and proposals.

He is the author and lead researcher of BulletPoints, a monthly newsletter about cutting edge and proprietary research in decision-making psychology.

As you’ll see below, his training, presentations and consulting work in North America, Europe, Asia and Africa have been called “pure gold,” “fresh and original,” “outstanding,” “brilliant,” “engaging with a great sense of humor,” “excellent,” “easy to apply,” “entertaining,” “very relevant,” “original and smart,” “compelling,” “very easy to follow” and “eye opening and informative.”