2 things every salesperson must keep in mind

The young sales rep should early recognize his special relationship to his firm and his special relationship to his customer. “The first demands that he sell at a profit — at a good liberal profit — so that his house may prosper. The second re quires that he have his customer’s interest truly at heart, that his best endeavor should be directed toward giving his customer just value for his money — goods delivered at the time wanted and in the way the customer wants them. To fulfill this dual relationship may not be easy, but no man can expect to be increasingly successful unless he is willing to pay the price by earnest, persistent effort.” — C. H. Sudler