We don’t serve everyone, but let’s see if we can serve you.
Want to give your people some new tools and techniques that’ll have them winning more deals?
Looking for an experienced second opinion and some unbiased recommendations?
Got yourself some shiny new proposal software or just need to stay on top of the volume while still being persuasive?
Putting the band back together and need a fun, practical keynote?
After a little extra motivation and some useful tactics to grow as a proposal executive?
Someone done you wrong and now you need an expert witness in proposal management, processes or interpretation?
Want to know if it’ll work for you? Give us a call.
President, Chief Proposal Consultant, Recovering Lawyer
Chris is a proposal consultant who is a former commercial litigator at one of the world’s most prestigious law firms, a graduate of Stanford Law School, and the editor of Dr. Tom Sant’s best-selling proposal books.
As a commercial litigator, he worked on cases worth over $10 billion and never lost a trial. He won his first million dollar judgment at 32, and won a path-breaking First Amendment ruling protecting freedom of speech online. After 9/11, he volunteered as a federal prosecutor. In addition, he was honored by the California State Bar for his pro bono work and was named “Consumer Lawyer of the Year.”
As a proposal consultant, he draws on his unique skills in legal and economic analysis to make your proposals as persuasive as the law allows. Chris has successfully helped organizations with a combined market cap of over $340 billion — companies like Honeywell, DataPath, ISS, Wells Fargo, Check Point Software, GE, The Ken Blanchard Companies and numerous others.
He has trained and taught thousands of students in workshops and lectures. Those students have applied his techniques to bring in billions of dollars in sales.
As you’ll see below, his training, presentations and consulting work have been called “pure gold,” “fresh and original,” “outstanding,” “brilliant,” “engaging with a great sense of humor,” “excellent,” “easy to apply,” “entertaining,” “very relevant,” “original and smart,” “compelling,” “very easy to follow” and “eye opening and informative.”
I’ve been in proposals for several decades and done all the Shipley courses and this was the best training I’ve ever attended.
Robin Beck, Head of Proposals for North America, ManpowerGroup (services)
Chris, you are an inspiration!! I have to tell you that this was the best presentation on this topic that I have ever seen. Thanks for presenting… Personally, I think you have built on your family legacy in the proposal world and then some!! 😉
Amy S. Klingele, Proposal Manager, Guardian Life Insurance (insurance)
Your content is excellent and you make it easy to understand. Your delivery is energizing, engaging, and provides dozens of inspiring, relevant ideas that I want to implement immediately. You are an excellent thinker, communicator, and teacher! Thank you for providing incredibly practical, helpful tools for creating winning proposals!
Trish Derho, Proposal Specialist, The Ken Blanchard Companies (leadership training)
Brilliant. The entire experience was outstanding and keeps on delivering value. Chris has a genuine kindness of spirit and obvious loyalty to his clients. Plus, he’s honestly the king of value props. I wholeheartedly recommend his courses for any proposal or sales division.
Sarah Porter, Lead, Chemonics (development services)
One of the best trainings I have ever attended. Very happy.
Dan Lyons, Senior Proposal Analyst, Kforce (professional staffing)
I don’t think I’ve ever heard value propositions explained so clearly. Thanks!
Melanie Gibbs, Senior Proposal Writer, Harland Clarke (payment solutions)
I loved it and the tips you shared regarding discussing issues that come up with Legal. I especially appreciated the examples of how your suggestions could be applied.
Stacey Duwe, RFP Team Lead, Wells Fargo (banking)
Very very helpful — with real, concrete advice. Will also try (sigh) to get Sales to pay attention to this game-changing information. Thank you.
Rebecca Kavanaugh, Proposal Developer, Pearson (education and publishing)
Excellent. Very practical and useful.
Richard Chagnon, Solution Integration Specialist, Right Management (outsourcing services)
I loved it. Thank you so much for all the time and effort you have given, it is very much appreciated!
Bethany Burton, BD Associate, Evergreen Fire and Security (government services)
A fundamental change that can be easily implemented. With positive impact as the result, it sometimes are the “little” tips that can be implemented and that start changing a culture in a positive manner. This will be useful in our efforts to create positive change.
Stephen Malone, Director Bids and Proposals, MorphoTrust (high tech)
One of the best. Very easy to follow and the mnemonics are all easy to remember and made note taking more manageable. Many of the concepts will also be relatively simple for me to add into my organization’s current proposal process.
Erika Dianovsky, Senior Manager Business Development Communications, Korn Ferry (consulting)
These techniques are compelling. I got two ideas to try immediately and can implement them based on Chris’ presentation.
Chuck McGavren, RFP Manager, West Corporation (telecom)
Simply by implementing your suggestions, I am confident that I can make our proposals more persuasive!
Rachelle Reid, Director of Bid Management and Content Development, HGS Canada (professional services)
Awesome! I am going to have to change the way I think about some of the responses I provide. The content was extremely informative and eye opening.
Susanne Taylor, Proposal Specialist, CTG (IT staffing)
I think Chris does a great job of walking the talk … we are all taught to back up claims with proof points, and he does an impeccable job of providing evidence to support his recommendations. He turns what can be a rather subjective and opinion-driven subject into pragmatic instruction by constructing experiments, gathering data, and reporting on his findings. This lends credibility to his recommendations well beyond that given by many other authors/speakers on the subject.
Holly Meyer, Director, Noridian Healthcare Solutions (healthcare)
Made me think of a whole new way to look at proposals and new, potentially very useful tool to validate my business development material. Rarely do you run across something really new and different in this field. Thank you Chris!
Rich McLaughlin, Senior Director Proposal Development, Cubic (high tech)
The innovative content and the practicality in which the material was presented were informative with pieces I could implement in both kick off meetings and overall proposal improvement. The erudite, enthusiastic delivery was engaging, entertaining, and educational.
Monika Crannell, Proposal Manager, Yulista Holding, LLC (defense)
Excellent suggestions to keep proposals persuasive while appeasing the legal department. The information was practical, relevant and immediately useful to my career.
Jenna Beck, Proposal Specialist and Former APMP California Social Media / Marketing Chair, Toshiba (high tech)
He is very knowledgeable about both the legal world and the proposal world – and truly understands the marriage between those areas. Chris was very engaging throughout and had a great sense of humour.
Julianne Walker, Lead, Microsoft (IT)
Outstanding, down-to-earth, ethical, and understandable!
Alan O’Neal, Senior Proposal Manager, SAS Institute Inc. (IT)
Brilliant and delivered by a true communicator. New, novel and easy to apply. Great to learn something big that matters!
Jay Herther, Director of Business Winning, APMP Fellow, author, BAE (defense)
Chris’ delivery was entertaining and engaging, maintaining his audience’s attention and generating great questions, as well as answering them knowledgeably. Chris’ approach to proposal kickoffs is fresh and original, a stark departure from the standard quad chart and contact list slide deck. I look forward to implementing his ideas at my next proposal kickoff!
Steve Skeldon, Proposal Manager, Engility Corporation (defense)
Finally, a voice that understands the hard work of proposals. The sales/proposal writer interaction, the many roles we must assume, the legal pushback. All of it, so true. Your insights into our poor proposal readers (the clients) are most valuable.
Kristian Rowley, Content Professional, ManpowerGroup (staffing services)
Loved it. Very helpful in retaining the concept and translating it for use. Nicely done!
Karen Hansel, Proposal Manager, TEKsystems Global Services (IT)
Need a break?
Check out our monthly video newsletter on proprietary and brand-new research into what makes proposals persuasive.
Proposal Personality Profile, Part 3: Dummies and the Clients Who Employ Them
May 26, 2017Today’s show is about making it extremely easy for busy, distracted, or low ability people to still choose you. Also, we're opening up spots for free 15-minute Quick Consults with us in New Orleans. ...
Proposal Personality Profile, Part 2
May 23, 2017In today’s BulletPoints, we discuss the most common personality type that you’ll encounter for your proposal or presentation… the Security Guard. And cool news to share! I’ll be doing a third talk at ...
Proposal Personality Profile, Part 1
April 23, 2017In today’s BulletPoints newsletter… after dozens – or hundreds – of hours of work on your proposal or presentation, time runs out. You eventually have to submit it. It’s the day of reckoni...
Your 1,000% ROI Guarantee
Savings accounts pay 1%.
Bonds pay 3%.
Stocks pay 8%.
I am so certain that you will win more and win faster, that I personally guarantee it to the tune of 1,000%.
After talking with you and analyzing your current proposals, and assuming I can help, I will recommend the specific training or changes that will generate the biggest immediate improvements for you.
Implement those strategies and you will earn back at least a 1,000% return on your investment in better proposals within 18 months. If you don’t, I’ll return the fees. Just like that.
There is literally nothing at risk for you.
Frankly, there’s nothing at risk for me either. Remember, these are the techniques that increased Fortune 500 clients’ win rates by 39%. Compared to that, my fees aren’t even a rounding error. They’re a rounding error to the rounding error.
But you don’t even need to worry about that. If your increased win rate and capture rate don’t show that you’ve made back at least 10 times my fees after 18 months, I’ll return them.
Contact us now.
Ready to improve your proposals? Want a free, fair evaluation of where your current proposals stand? Shoot me an email, give us a call or just fill out the 30-second contact form.
Christopher Sant Consulting
Los Angeles | Philadelphia
Or email Isabella, my assistant, if you prefer:
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We do not use your information for anything besides communicating with you about increasing your proposal win rates. Period.